Features

What it Means

Reward Points

Reward Code

Reward Link

Brand Gift Cards

Form Factor

It determines the deliverability of rewards in each module

1 point = 1 (Customize points to currency parity)

Alphanumeric Reward Codes

Reward Link

Reward Codes

How it looks

The look and feel of the rewarding modules.

Use Cases

The practical applications and benefits of using rewards in different context.

Employee rewarding,
Channel Incentives, loyalty programs, gaming

Marketing Campaigns, gifting

Consumer promotions, survey incentives, one time reward campaigns

Gifts & rewards for occasions, festivals, product integrations etc

Feature Name

What it means

Reward Points

Reward Code

Reward Link

Brand Gift Cards

Email Registration (DIY/Self Serve)

Set up an account independently without any assistance from the team.

Yes

Yes

Yes

Yes

Campaign Creation

The ability to customize catalog, add landing page, customize templates with brand logos, etc.

No

Yes

Yes

No

Bulk Rewards

Option to send rewards to hundreds and thousands of recipients.

Yes

Yes

Yes

Yes

Individual Rewards

Sending rewards manually to recipient

Yes

Yes

Yes

Yes

Rewards API

It allow developers to implement seamless rewards and coupon systems into their applications giving the flexibility to execute any sort of campaigns.

Yes

Yes

Yes

Yes

Omnichannel Delivery (email, SMS)

Marketing communication across multiple channels like emails, SMS, WhatsApp, etc.

Yes

Yes

Yes

Yes

Integrations (CRM. HRMS, Survey tools)

Connects seamlessly with existing marketing automation tools, HR tools, and other productivity tools.

No

No

Yes

Yes

Reward Accumulation

It allows you to accumulate and redeem rewards at your convenience based on the value in the designated currency.

Yes

No

No

No

Custom Expiry

The ability to change the expiry date for rewards
Offered expiry options are 3,6, and 9 months. It's 12 months by default.

No

Yes

Yes

No

Landing Page (Campaign specific)

A company branded web page that allows you to display a welcome screen, personalized message, and customize campaign as per brand requirements.

No

Yes

Yes

No

Distribution

The mechanism in which rewards are distributed for a reward program based to achieve desired outcomes.

API, CSV, Email

API, CSV

API, CSV

API, CSV

Benefits

What it means

Reward Points

Reward Code

Reward Link

Brand Gift Cards

Ease of Choice

Ease to the end users in choosing rewards redemption as per their choice

Yes

Yes

Yes

No

Ease of Distribution

Flexibility in terms of distributing rewards which can be different based on the rewarding use-case.

Yes

Yes

Yes

Yes

Personalization (Branding)

The ability to add personalized messages and customize campaigns as per brand guidelines to keep it consistent.

No

Yes

Yes

No

Flexible Denominations

It allows for variations in the value or size of denominations in a particular currency and offers the flexibility to accommodate different transactional needs

Yes

Yes

Yes

Limited

Multi Currency

It offers uses to send rewards in multiple currencies.

Yes

Yes

Yes

No

Applicable in multiple countries

Rewards catalog across countries or geographies.

Yes

Yes

Yes

No

Multi-region deployment

Ability to deploy the servers in specific regions

Yes

Yes

Yes

No

Multi-lingual

Ability to show marketplace, emails, notifications and platform in different languages

Yes

Yes

Yes

No

Reward Scheduling

The ability to schedule rewards for the future date.

Yes

Yes

Yes

Yes

Redemption reports

It refers to records or summary of rewards redeemed by the user.

Yes

Yes

Yes

No

Catalog Customisation

Offers the flexibility to choose catalog options like gift cards, merchandise, charity, experiences, travel and more for the campaign.

Yes

Yes

Yes

Yes

Customer Support

Dedicated support team or CSM for resolving customer queries.

Yes

Yes

Yes

Limited

Reward Cancellation*

The option to cancel the rewards sent within 180 days of reward sent date

Yes

Yes

Yes

No

Transferable

The option to transfer the reward points associated with the account to another account or user

No

Yes

Yes

No

Linked to Email/Mobile number

Reward associated to a particular account.

Yes

No

No

No

Anonymous Redemption

The ability to allow the redemption of rewards without revealing contact details such as email or phone number

No

Yes

Yes

No

Generation to Self

The ability to generate rewards for self which can be sent to others.

No

Yes

Yes

Yes

Reward Category

What it means

Reward Points

Reward Code

Reward Link

Brand Gift Cards

Gift Cards

Brand Vouchers or Cards that can be redeemed in online retail stores, restaurants, or any other service providers.

Yes

Yes

Yes

Yes

Non Profit Donations

Monetary or in-kind contributions made to non-profit organizations or initiatives that operate for the benefit of the public or a specific cause.

Yes

Yes

Yes

No

Prepaid Cards

Payment cards from Visa/Mastercard loaded with funds which allow users to purchase or access any service.

Yes

Yes

Yes

No

Experiences

Experiences that allows end-users to enjoy a wide range of activities like adventure, tours, hobbies, wellness, gourmet, arts, history etc.

Yes

Yes

Yes

No

Perks & Offers

Offers & discounts from popular brands in the form of coupons or cashback to the end users.

Yes

Yes

Yes

No