ActiveCampaign + Plum by Xoxoday

Xoxoday Plum-ActiveCampaign Integration: Seamlessly Automate Rewards for Amazing Results

Gifting has now been revolutionized from a mere custom to a motivator that moves mountains. This act of gratitude, which began from cavemen acknowledging others for their contributions to distributing high-fives and dropping gift cards today, still has the same purpose-- to drive the behavior of gift recipients and to forge better relationships.

Now that business relations are based on the sanctity of trust and companionships, business partners and customers laud their compatriots for taking their business through gifts. With email marketing, a prominent avenue opens up of connecting directly to businesses as well as end-customers.

Rewards and gifts have brought phenomenal results because let's face it-- it’s not just about a great subject line or an amazing email, but research calls out the users’ behavior as a strong deciding factor for a lucrative marketing campaign. The user’s behavior can be influenced by various intrinsic and extrinsic factors but it’s been proven that rewards are the greatest motivator to ensure a behavioral change.

Digital rewarding has a huge impact on swaying behaviors of prospects and their smooth transition to becoming customers. What started as a simple activity of showing the carrot of gift vouchers for a trial or demo, is now tactfully deployed to switch their old preferences with something new. 

How does Automating Rewards influence the user behavior? 

The challenge isn’t just to reward users for filling up a survey or attending a webinar but to reward them with something that matches their preferences and expectations. The modern-day user would always be interested in getting a gift voucher or gift card of a brand/ store of their choice.

To solve this problem, while keeping backend operations, rewards delivery, and redemption hassle-free, systematized automation is a must. With seamless rewards from Xoxoday Plum, use ActiveCampaign at any step of your workflow for sales engagement, lead nurturing, and enablement.

Its end to end logistics and redemption support saves you from interacting with multiple vendors, cuts overheads, and offers better ROI on reward programs.

By automating rewards through Xoxoday Plum, your campaign would get exemplary results on all fronts—from spotting prospects to reeling them in and grooming them into regular customers.

Make your headway from the first pitch

Keep your list members happy by sending them meaningful and customized gifts via the list. With automated rewards systems, send out these gifts every time they book a meeting or sign up for a demo. Grab their interest from the very first time they show it.

Onboard customers in style

Your customers are coming on board for the product or service, but more than that, it’s the experience that matters. Deliver gift cards and vouchers from top brands to the newly onboarded customers in the list.

Build meaningful relationships

Keep your list of customers and prospects happy on their special days, festivals, and personal or professional accomplishments. Reward them from Xoxoday’s exclusive rewards catalog and build a formidable business stature as a brand with a personal touch.

Sign-ups, sales, conversions, and more

Accomplish the objectives of your campaign with incentivized milestone rewarding. From the first click to providing personal information and ultimately, qualifying to be a lead, automating rewards leads to an unbroken thread crucial for sales enablement.

Xoxoday Plum offers a holistic catalogue of over 20,000 rewards from over 17+ different categories like experiences, activities, gift cards, travel, hotels, entertainment, e-commerce, grocery, premium deals and discounts, lifestyle, health and wellness, and many more.

The rewards can be redeemed in 70+ countries in the categories mentioned, or new ones procured on demand, making it perfect for integrating into your next marketing strategy with ActiveCampaign.

Steps to Automate Rewards on ActiveCampaign with Plum

Xoxoday Plum can simply be integrated into ActiveCampaign by installing the Xoxoday Plum Rewards app on the admin’s dashboard. This can be done via the link down below or searching for the app from the ‘Apps’ tab on the navigation panel.

Integrate Xoxoday Plum Rewards app to your ActiveCampaign Dashboard>>

Once the Xoxoday Plum Rewards App is downloaded, follow the steps given below and hook Xoxoday Plum up to your next ActiveCampaign. These are for the Admins operating the ActiveCampaign dashboard.

  1. Sign into Xoxoday Plum with existing credentials. In case you’re a new user, simply register with Xoxoday Plum with the new DIY sign-up.


You can also sign up here>>

  1. Once you’ve signed up/signed into Plum, you can add funds to the account by entering the reward amount. Customize the email template as per your needs and what the target audience expects of them.


The reward catalog can be customized by choosing the reward type that you want to include in the campaign.

  1. You can select triggers to decide who will receive a reward.


Based on the triggers, rewards can be:

    1. Sent automatically without restrictions, which will be automatically distributed based on a customized time range and the maximum count of rewards, or

    2. Subjected to manual approval by admins

  1. Now that the reward triggers are set, head back to the ActiveCampaign dashboard and click on ‘Create an Automation’. The template can be created from scratch or a readymade template aka ‘Recipe’ can be put to use.


  1. Next up, you ‘Add a New Trigger’ on the workflow builder, which is made easy with the recipe templates that come with their own sets of triggers.


  1. Once this is done, you can ‘Add a New Action’ by clicking on CX Apps and selecting Reward through Xoxoday Plum. In case the Xoxoday Plum Rewards App hasn’t been installed, it can be done at this very step.


  1. Remember the Automation we configured in Step 5? When the configured automation list appears, select your particular automation, and activate it with ‘Active’. Before activation, a quick review can be done with ‘View Contacts’. Refer to the above GIF for a better outlook.

  2. Bravo! Your ActiveCampaign Reward Automation is all set to be launched.

Some points to note

  • While setting up the reward automation, the denomination will be in the same currency as the one selected in your Billing Details.

  • You will have all access to the dashboard features of the Reward Automation and can deactivate the reward automation at any stage.

  • On condition that someone on the recipients’ list matches the criteria on ActiveCampaign automation, he/she automatically receives the reward delivered to his inbox in the form of a Xoxo Codes.

As for your audience, let’s look at how one can redeem the Xoxo Codes on Xoxoday Plum. 

How Users Can Redeem Xoxo Codes on Plum

Xoxo Codes are a unique way to distribute rewards to your campaign audience. The amount of these codes is decided based on what it was set up during reward automation via email.

These codes can be redeemed as per their value on the Xoxoday Store—a platform full of thousands of options—gift vouchers, perks, experiences, and more. The audience can choose their rewards from the available options and apply Xoxo Codes during checkout before purchase.

Gift your audience the freedom of choice with millions of choices on the Xoxoday Store>>

Your audience can redeem rewards that are worth more than the amount of Xoxo Codes awarded to them. The amount that goes above Xoxo Codes can be paid via credit or debit cards through a safe checkout. The recipients can choose vouchers from any currency and geography without additional charges.

Integrate Your ActiveCampaign and witness amazing results!

Positively impact your audience’s journey and get that prospect which ultimately becomes a sale. Integrate your ActiveCampaign with Xoxoday Plum and see the difference with positive results. With dedicated account managers, full-time support to admins as well as end-users, and ISO, GDPR, and SOC compliance, Xoxoday Plum is as safe as it gets. 

Want to know more about Xoxoday Plum? Talk to us.


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